The Story of Fresco Tours

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” (Maya Angelou)

Because life is full of wonderful twists and turns, here’s the story of Fresco Tours, a Spanish tour operator specialised in Camino de Santiago tours, which was founded in 2006 by Arizona-born Alex Chang.

Since 2006 we have grown, and can also proudly say we have led tours every single year since then (yes, even in 2020!). What started as a one-man-band who happily led 23 pilgrims to Compostela, is now a consolidated company with a full-time pool of 12 expert Camino guides, an office in Bilbao and more than 880 clients in 2022.

Our first tour, summer 2006.

Like every success story, the Fresco Tours story is thanks to hard work, a shared goal, and the commitment of an outstanding team. By working exclusively with local businesses, we’ve also gained the respect of the communities where we walk. We know we’re on track when a local refers to Fresco with a smile and kind words.

Fresco Tours guides and office staff.

Although we have expanded, some things have not changed. We are still a family-run business that prefers first names and a personal touch. Indeed, this is what makes us different from other tour operators in Spain – what we call theFresco Tours Experience.

As Maya Angelou rightly said above, it’s how we made you feel what you will remember best when you return home. 

Fresco Pilgrims and their Fresco Bags around the world.

AUTHOR

Picture of Jeffery Barrera

Jeffery Barrera

Jeffery is a seasoned Camino tour leader who also works part-time in the Marketing and Media Content Department at Fresco Tours. Originally from the United States, Jeffery now lives in Madrid, Spain, where he earned a BA in Fine Arts. Though he considers himself a Spaniard at heart, he remains deeply proud of his American heritage. Over his 13-year tenure with Fresco Tours, he has led more than 80 tours to Santiago de Compostela. A passionate Camino enthusiast, Jeffery has walked the French, Portuguese, Primitive, English, Gran Canaria, Madrid, Salvador, and Uclés routes. He is also the author of three Camino de Santiago guidebooks, available at BarreraBooks.com.

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